In August 2003 The Russian Association for Market and Opinion Research non-profit Partnership (OIROM in Russian abbreviation) was officially registered, the members of which included 13 companies, engaged in research of the Russian market.
The Russian Association for Market and Opinion Research is the first-in-Russia professional association of research companies. This is a new association for the Russian market, integrating the leading independent research companies. At present The Russian Association for Market and Opinion Research incorporates more than 20 most large and professional market players in the area of marketing research and public opinion research, altogether occupying more than 60% of the Russian market.
The Partnership pursues the following main objectives: to strengthen prestige of market researcher profession in Russia as well as prestige of National Professional Community on the external markets and within the International Community of Market and Public Opinion Researchers and to enhance informational exchange between members of professional community to increase quality of researches.
The objective of the Partnership is to protect professional interests of its members and introduce quality standards in market and public opinion research practices, and disseminate such standards throughout the whole Russia.
Another important objective of the Partnership is to protect interests of clients of research companies from non-professional research practices as well protection of respondents’ private life.
OIROM is also part of EFAMRO (the European Federation of Associations of Market Research Organizations).