Code of conduct for Non-Commercial Partnership The Russian Association for Market and Opinion Research
Article 1. Subject
1.1. Present document (hereafter Code) is prepared as a tool for regulation (self regulation) of the activity of the members of the Non-Commercial Partnership The Russian Association for Market and Opinion Research.
1.2. The Code is based on the International code of the Marketing and Social Research Practice (ICC/ESOMAR International Code of Marketing and Social Research Practice), enacted firstly in 1986 and in latest section in 1994 jointly with International Chamber of Commerce (ICC) and European Society for Opinion and Marketing Research – ESOMAR.
Article 2. Code goals and range of application
2.1. The goal of the code is:
to set up the basic principles that are subject to follow by all the members of the Russian Association for Market and Opinion Research;
to formulate the rules of conducts for the members of the Russian Association for Market and Opinion Research;
presentation of the order of ethical conflicts resolution and discipline sanctions applicable to the violators of the code of conduct above
2.2. Statements of the current code are obligatory to follow for all the members of the Russian Association for Market and Opinion Research.
Article 3. Main principles
3.1. Market and opinion studies are based on the voluntary cooperation between society and market participants and to a great extent depend on their belief that the studies are fair, objective, without third party interrogation and without further negative consequences for the respondents.
3.2. Research objective is exclusively collection and analysis of the information but not direct sales organization or pressure on the respondents’ opinion.
3.3. The aim of the current code development and adoption is to persuade the society and all the parties interested in the market research that all the studies made strictly in accordance with the Code guarantee respect and privacy for the individual respondents, confidentiality and commercial secrets for the respondents- organizations. They will be confident that no identification information will go outside the company without their preliminary agreement. They will also be absolutely sure that the information they provide will only be used in the research interests and never for the purposes of undesired influence or affect on them connected with their participation in the research project
3.4 Market research is to be carried out basing on the idea of objectiveness and according to the approved scientific principles.
3.5 The research results are to be presented in a transparent way without falsification and are not to be used for disinformation and misleading purposes. Published data is to be followed by the entering parameters of the study including period when the study was made, sample size and coverage. The members of the Partnership are to make their input to raise the professional culture of the journalists explaining the meaning of the information provided and need in the correct links and comparisons.
3.6 Market research is to be carried out according to the National and International Law of the Russian Federation.
Article 4. Responsibilities of the members of the Non-Commercial Partnership the Russian Association for Market and Opinion Research
4.1. Membership in the Non-Commercial Partnership the Russian Association for Market and Opinion Research provides such important advantage to the researchers as higher level of trust to the studies that prove their professional quality by taking responsibility to follow requirements of the current Code. On the other hand in case any of the requirements are violated this may lead to suspension of the company from the Non-Commercial Partnership Russian Association for Market and Opinion Research the will also effect its reputation on the market and at the scientific society.
4.2. Members of the Non-Commercial Partnership the Russian Association for Market and Opinion Research take responsibility to behave honestly with respondents, clients (real and potential), own employees, sub-contractors and society in general.
4.3. Members of the Non-Commercial Partnership Russian Association for Market and Opinion Research are entitled to inform about their membership on all the printing materials and publications, thus proving their high professional status. At the same time the members of the families of the Non-Commercial Partnership are obliged not to make any announcements on behalf of the Non-Commercial Partnership Russian Association for Market and Opinion Research without having written authorization from the Partnership Council.
4.4. Members of the Non-Commercial partnership are obliged to ensure that all the study participants (including the clients, employees and sub-contractors) are familiar with the current Code to the extent that would allow not to break its rules dues to lack of knowledge.
4.5. Member of the Non-Commercial Partnership has no right to make false announcements about own skills and professional experience.
4.6. Members of the Non-Commercial Partnership are obliged to provide protections of the information collected during the study.
4.7. Members of the Non-Commercial partnerships have to protect from the circulation the results of studies that are not proved by the respective facts. They are to be ready to provide technical data allowing to estimate reliability and validity of the published data.
4.8. A Member of the Non-Commercial Partnership agrees that being a researcher is not allowed to participate in any activity not connected with market research, such as to use databases for the direct marketing or for the products promotion. Market research activity should always be distinguished from other activities described above
4.9. Members of the Non-Commercial Partnership agree that they will be liable for protecting respondents’ rights during research:
4.9.1. Respondents’ participation in the marketing research is fully voluntary at any stage. Respondents should not be mislead by the invitation to cooperate with the research organizations.
4.9.2. Anonymity of a respondent is a subject of strict protection. If a respondent authorizes to use identifying information the following conditions are to be followed:
Respondent is to be informed where this information will go and how it will be used
The researcher should guarantee that the information will not be used on purposes different from the study ones and that the recipient agrees to follow the Code requirements.
4.9.3. The researcher agrees to take measures that guarantee safety and protection from the negative consequences for the respondent that could be a result of the participation in the marketing study.
4.9.4. The researcher shall pay special attention interviewing such categories or the audience as children and teenagers. Such interviews can only be conducted if approved by the parents or another adult person bearing responsibility for the kid.
4.9.5. Respondent should be informed (usually at the beginning of the interview) if any special methods of supervision or special equipment recording the results is used, excluding the cases when this equipment is installed in the public places. If a respondent demands full or partial liquidation of the recorded information this request shall be satisfied. The use of these methods shouldn’t violate the anonymity principle.
4.9.6. Respondent should have a possibility to check without any difficulties the information about the company and Researcher.
4.10. Members of the Non-Commercial Partnership agree to observe the right of the clients in their practice:
4.10.1. The Researcher agrees to inform the Client if the job for his order is joint or syndicated with the job for another client in the frame of one project, but avoiding information disclosure about those Clients. Carrying out the projects for different Clients the Researcher should evade possible conflict of interests providing services.
4.10.2. If there is a necessity to use the service from the sub-contractor that doesn’t belong to the Researching company (including the help of any external consultants) the Researcher should inform the Client beforehand.
4.10.3. The following information is a subject of Client property and is not to be disclosed or passed to the Third Party without Client permission:
request and brief description of the market research, detailed description of the study and other information provided by the Client.
information about study and data obtained in the course of the project (with the exception of the syndicated studies .i.e studies or services provided to several Clients simultaneously, where the same information is available for more than one Client).
In determination of the Client ownership on the information about the Study it is worth considering that it does not cover the following:
Respondents names and addresses if the permission to transfer this data was not received by the Researcher from the Respondents in advance before the beginning of the interview;
Commercial offers and quotations (if the payment was not made by the Client). The Client has no right to transmit this information to the Third party, but only to the Consultant participating in the project on the Client request (the exception is consultants working for competitors of the Researcher). In particular the Client is not allowed to use it aiming to effect the proposal or the quotations of the other Researchers.
Content of the reports in case of syndicated studies performed for several clients or in case of the services where the data is available for more than one Client, and also for the case when it is obvious that data from the obtained reports are open for the free purchase or subscription. A Client can’t give the results of the study to the Third party (except own consultants in order to use this data in own business activity) without permission of the Researcher.
all other Data collected during the study, and prepared by the Researcher (excluding the cases when the Client is provided with the reports on non-syndicated projects, and also information about the model/ design of the study and questionnaire if the payment was made by the Client).
4.10.4. Regarding the storing of the data that remains in its ownership the Researcher have to act according to the existing professional standards, and keep information during the reasonable time after the project finalization. On request of the Client the Researcher is obliged to provide a copy of such data ensuring that this doesn’t contradict the Anonymity and Confidentiality requirements (see. ХХХ of the Code); and ensure that the request is made during the agreed by the both Sides storage period and payment conditions for the copy providing.
4.10.5. The researcher agrees not to disclose details about the Client (if there is not obligation to do so according to the Law), or to provide confidential information about Client activity to the Third Party without Client permission.
4.10.6. The Researcher agrees to provide a possibility for the field works quality verification and data preparation. Any additional expenses for such checks are subject for compensation by the Client. Such control measures shall be carried out without breaking the rights of the Respondents for anonymity and confidentiality (see 4.9.2. of the present Code).
4.10.7. Researcher agrees to provide all the necessary technical details of any research project if ordered by this Client.
4.10.8. The researcher is obliged to make sure that the Client is aware of the present Code existence and familiarize if needed.
4.11. Members of the Non-Commercial Partnership Russian Association for Market and Opinion Research shall respect the following norms of the professional ethics regarding the other members of the Non- Commercial Partnership:
4.11.1. Members of the Non- Commercial Partnership agree not to use in their job the advantages obtained as a result of knowledge of the not published data belonging to another member of the Non- Commercial partnership without preliminary consent. Specifically members of the Non- Commercial Partnership shall not carry out themselves or shall not order from the sub-contractors studies based on the assumptions, specifications, questionnaires that are the subject of intellectual property of other members of the Non- Commercial Partnership without getting their advanced consent.
4.11.2. Members of the Non- Commercial Partnership shall not perform any action that may discredit prestige of the Market Researcher profession and undermine credibility of the society towards Non- Commercial Parnership Russian Association for Market and Opinion Research.
4.11.3. Members of the Non-Commercial Partnership the Russian Association for Market and Opinion Research agree not to undertake proofless critics, announcements and publications humiliating honor and dignity of the other Researchers Members of the Non- Commercial Partnership.
4.11.4. Members of the Non- Commercial Partnership shall not create a situation and actions that can lead to the accidental violence of the articles of the present Code by other members of the Non- Commercial Partnership.
4.11.5. Members of the Non- Commercial Partnership shall primarily inform the Partnership Council about all the claims to the other members of the Partnership about the professional ethics breakdown or violation of the present Code. Before these claims are studied by the Council the claims shall not be published or passed for the court examination.
Article 5. Discipline
5.1. Claims on the violence of the professional ethics or present Code by the members of the Partnership should be sent to the Secretariat of the Partnership. If Secretariat is unable to resolute conflict among the members of the Partnership during a week from the moment when the claim obtained it is its responsibility to propose to examine it at the Council session during not more than 2 months from the date when the claim from received.
5.2. Member of the Partnership shall provide the Secretariat or the Partnership Council upon their request with necessary information for the examination of the claim about breaking the rules of the present Code.
5.3. Membership of the researching company in the Partnership can be suspended until the examination finished or terminated due to the initiative of the Partnership Council according to the Charter, if the Council established the fact of violating of the professional ethics or the articles of the present Code.
5.4. Nobody of the Partnership members can be withdrawn from the Members of the Non- Commercial Partnership Russian Association for Market and Opinion Research without possibility to be listened at the Non-Commercial Partnership session, about which the member shall be warned not later than a month in advance.
5.5. Non-Commercial partnership Council have a right to determine the edition and form of the publication of the information about research company withdrawal from the members of the Non-Commercial Partnership Russian Association for Market and Opinion Research giving the reasons for this resolution.
Article 6. Amendments to the Code
6.1. Members of the Non- Commercial Partnership are entitled to deliver to the Council proposals for amendments to the present Code based on the changes in the Russian and International Legislation, requirements of the Market research practice and present Code application in the relationships among the members of the non- Commercial Partnership.
6.2. Resolutions on the proposed amendments shall be taken at the regular sessions of the Partnership Council.
6.3. By the decision of the Partnership Council amendments can be introduced either by announcement distributed for all the members of the Partnership or by issuing of the new edition of the Code.